
How marketing the Canadian Pacific Railway built — and branded a nation
Published on November 2, 2015
When the last spike was driven into the Canadian Pacific Railway in 1885, the company that had connected Canada from coast to coast faced a whole new challenge: generating traffic on the line...
To view the full article please click here.
Related Articles

InsideTrack Podcast
CARS has now released six episodes of The InsideTrack Podcast! Catch up today! More episodes coming soon! Catch up on all the currently available episodes! Check out...

CARS Member Feature Videos
Start your new year off with a new marketing video! Contact Manager of Member Relations and Events, Hayley Heaslip to have a video spotlight created about your...

Sylvia Newell Speaking at RSI Education Conference during Railway Interchange
CARS is excited to share that Sylvia Newell will be speaking at the Railway Supply Institute’s upcoming education conference hosted at Railway Interchange, taking place...