"The 'Connections Move You' campaign will "inform and prepare residents and generate positive interest" for the launch of the..." (Pringle, 2023) 

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Pringle, Josh. (2023, June 21st) OC Transpo planning $1 million advertising campaign to inform riders of Trillium Line launch. Retrieved from CTV News: https://ottawa.ctvnews.ca/oc-transpo-planning-1-million-advertising-campaign-to-inform-riders-of-trillium-line-launch-1.6449707